Lipton

I felt that the current design of the Lipton website was outdated, with a user experience that was both banal and uninspiring. A sales-oriented website needs to be more engaging and filled with relevant information that encourages and stimulates purchases directly from the homepage. The layout used was monotonous and failed to capture the user’s attention. In terms of color, I decided to refine the palette. The original design’s use of green and yellow created a clash, as both are dominant colors. I chose to highlight the brand’s yellow, as it conveys a sense of summer freshness, joy, and youthfulness. I complemented this with touches of green to emphasize the product’s natural qualities. I designed two options, each emphasizing different values: one is more atmospheric, conveying an experience, while the other is more product-focused.