A project I managed while working as a art director @ Debby & Ron awareness campaign for MS. The drug company MERCK developed a treatment that quite the disease symptom for a few years so the patients can be "free" from remembering doctor visits or other task. The campaign lived on 5 billboards located in central spots of big cities- Jerusalem, Tel-Aviv, Haifa. 30Sec Video YouTube bumper: https://www.shaizik.design/video-lobby/merck-notes Social media Minisite that encourage patients to share their pain points with other patients